Monday, May 13th
- 11:45 AM Registration
- 12:00 PM Wheel VIP Lunch
- 1:15 PM Welcome Remarks & General Sessions
- 1:45 PM Case Study
- 2:30 PM 1:1 Curated Meetings with Event Partners
- 3:45 PM Caffeinated Conversations
- 4:00 PM General Sessions
- 4:30 PM Interactive Working Group: The Power of Patient Voice
- 5:15 PM Closing Remarks
- 5:30 PM Welcome Networking Reception
Tuesday, May 14th
- 7:45 AM Registration & Networking Breakfast
- 8:45 AM Opening Remarks & General Sessions
- 9:00 AM Pharma Keynote Speaker
- 9:30 AM Panel: Harness the Power of AI: Employ AI to Extract Contextual Insights from Multiple Sources to Drive Better Commercial Engagement
- 10:15 AM Caffeinated Conversations
- 10:45 AM Case Study
- 11:15 AM 1:1 Curated Meetings with Event Partners
- 12:30 PM Networking Lunch
- 1:30 PM Fireside Chat
- 2:00 PM 1:1 Curated Meetings with Event Partners
- 3:15 PM Caffeinated Conversations
- 3:45 PM Panel: Navigating Omnichannel Success: Orchestrating Seamless Customer Experiences
- 4:30PM Interactive Working Group: Brand Planning Exercise
- 6:30 PM Sunset Cruise AIM for the Horizon Navigate & Network
Wednesday, May 15th
- 8:00 AM Registration & Networking Breakfast
- 8:45 AM Opening Remarks
- 9:00 AM Pharma Keynote Speaker
- 9:30 AM 1:1 Curated Meetings with Event Partners
- 10:30 AM Caffeinated Conversations
- 11:00 AM Interactive Working Group: Building the Next Generation of Pharma Marketers
- 11:30 AM Panel: Mastering the Mix: Balance Linear TV, CTV, and Digital Plans in DTC Marketing to Adapt to a Rapidly Shifting Landscape
- 12:15 PM Closing Remarks
- 12:30 PM Conference Concludes
